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JEN CHRIMES

An aerial image of a paddleboarder paddling on crystal clear waters
Project Summary

Solo SUP™ Backcountry

The Solo SUP Backcountry is a revolutionary paddleboard concept designed to provide the ultimate in portability, performance, and style. Targeted at outdoor enthusiasts and adventure seekers, Solo SUP Backcountry is the lightest, most compact, and portable paddleboard on the market, making it ideal for hiking into remote locations. This project focuses on developing a robust product that meets the demands of customers seeking a lightweight, stylish, and fresh paddleboarding experience.

LOCATION: Los Angeles. USA

VISUAL IDENTITY
PRODUCT DESIGN
WEB DESIGN
CREATIVE DIRECTION
a paddleboarder holding an inflatable paddleboard next to a lake
the solo sup backcountry logo design
a close up of the solo sup traction pad design
UX UI web design page for the solo sup on a computer
grindhouse coffee logo design pattern
box artwork and packaging design for the solo sup backcountry
close up of the tail of the solo sup backcountry paddleboard showing the detailed traction pad
a man walking in the woods with the solo sup backcountry on his back
ux ui app design for the solo sup backcountry on a mobile phone
a close up image of a man paddling the solo sup backcountry on an alpine lake

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